SCAPE
SCAPE
IDENTITY
2025
Scape simplifies real estate by providing seamless access to property bookings, inclusive investment opportunities through fractional ownership,
and empowered ownership tools to maximize revenue, making real estate more accessible and profitable for everyone.
The brief was to design an Identity system for Scape that is distinctive,
simple, and scalable.
Scape simplifies real estate by providing seamless access to property bookings, inclusive investment opportunities through fractional ownership, and empowered ownership tools to maximize revenue, making real estate more accessible and profitable for everyone.
The brief was to design an Identity system for Scape that is distinctive, simple, and scalable.
The logo is a custom ‘S’ that extends into the distance, mirroring landscapes and skylines stretching toward the horizon.
A modern and versatile typeface - Onest. It has a look that reinforces
Scape’s innovative and forward-thinking identity. It's clear and distinctive
when used consistently.
A modern and versatile typeface - Onest. It has
a look that reinforces Scape’s innovative and forward-thinking identity. It's clear and distinctive
when used consistently.
The shape of a window inspired the layout system, and a clear composition between type and imagery was created, ensuring balance, clarity, and seamlessness in brand experience across all applications.
The shape of a window inspired the layout
system, and a clear composition between type
and imagery was created, ensuring balance, clarity, and seamlessness in brand experience across all applications.
Scape’s illustrations are inspired by building plans and architectural drawings, capturing the essence of urban landscapes and architecture.
Scape’s illustrations are inspired by building plans and architectural drawings, capturing the essence of urban landscapes and architecture.
The patterns were inspired by objects within the real estate development process which adds an extra layer of depth to stationery, merch, and prints.
The patterns were inspired by objects within the real estate development process, which adds an extra layer
of depth to stationery, merch, and prints.
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